For this graphic design project, I developed a hypothetical skincare brand for Target called glo&go. Target is known for its beauty selection, so I thought a skincare line would be a natural fit. I wanted to challenge myself with designing beauty products, so I created the full brand concept—designing everything from the product line and packaging to the unboxing experience for customers who would receive it by mail. I also designed a point-of-purchase display to give shoppers an inviting experience in-store. This project was a fun mix of brand creation and retail design, pushing me to think through each customer touchpoint.
Client: Target
Discipline: Brand & Identity, Package Design
